La Rete srl was
founded first as an individual company in the earliy
70s, based on the strong tradition
in nets prodution of the island
Montisola. The production initially was focused
to small needs and consisted mostly of manual working.
Until a score of years ago it was frequent to assist
to manual workings with women interlacing the nets
in the roads and at their houses, often working
in group and sharing the proceeds. In the 70s the
nets producers that had great presence in fishing,
started to suffer the asian competitors, losing
market shares progressively. The businessmen had
low capitalization and insufficient propension to
inversions in the innovation and declined. The system
of Montisola's net producers went
in crisis: the reaction was personal reduction and
closing.
In those years, Elio Agnesi in
colaboration with Bruno Turla started
a little nets handcraft production.
The success key was not to focus on traditional
productions but to focus on market emerging products.
La Rete members understood that
innovative products needed innovative technologies.
The success came understanding that adecuated to
the occidental market, amacas were
products suitable for the European market. In this
period Fiorello Turla reaches the
society. La Rete srl, thanks to
the new productions, begins to partecipate to the
first national fairs ( Sun in Rimini - Milan toys
fair - MACEF), then to the international fairs as
ISPO in Monaco (Germany) and SPOGA in Colony (Germany).
In this period La Rete has become stronger and stronger.
Nowadays La
Rete is in the first three European
producers of amacas and sure the first producer
of nets. |
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